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Now reading: How to start a beauty business
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September 13, 2018

How to start a beauty business

How to start a beauty business -  https://onetherapyskincare.com/blogs/news/how-to-start-a-beauty-business


I get asked all the time how I started One Therapy. Where did I get the idea? How did I pull it all together and what were the biggest obstacles I faced so I thought it would be a great idea to do a little blog series about how it all started. If you’ve read my about page ( if not, go read it quick, here’s the link) you’ll know that I created One Therapy because the average woman uses 12 products containing 168 unique ingredients every day and I used to be one of them.

After years of spending sprees in the beauty aisles my skin was stressed and I had major marketing fatigue. I needed to find a natural product to bring my skin back to health. There was one rule however. I was only going to allow myself one more product. I already had enough in my bathroom to last a lifetime and I didn’t want this to be an excuse to indulge in more retail therapy!

After a lot of research, I realised that if I wanted one product to meet all of my needs I would need to make it myself and that organic oils would be my best bet. Hello Project! I went online and had no idea where to start so I spent about €300 on a huge selection of different essential oils and carrier blends. In my defence, this was research. I needed to spend a bit more now to save myself in the future , or at least that’s how I rationalised it at the time :)

After a few false starts (who knew you can’t apply undiluted essential oils to your face! ) I got into a rhythm mixing essential oils with base oils like almond , coconut, grape seed and olive. Blending oils is so relaxing and it became my hobby. I bought little glass bottles online and would boil them in a pan of water in the kitchen to sterilise them and then bottle my creation and test it the following week.

During my blending sessions I discovered that some of the scents I loved like orange and grapefruit can cause photosensitivity leaving your skin more prone to burning in the sun so they were out. I also found that Sweet Almond Oil (which I loved the smell of) left too much residue on my skin and coconut oil is solid at room temperature so that was a huge challenge to blend with. I also found that some blends would be great for a while but I would get a breakout two weeks in from clogged pours which was not fun!

Eventually, I narrowed down my base oil which was jojoba and I knew Ylang Ylang really suited my skin and was anti-aging which is always a plus :) I started adding other oils to that base formula and eventually it all came together with Frankincense and Sandalwood. I had actually been avoiding both of those oils because they are harder to get your hands on and really expensive but after a month using the blend my skin looked and felt amazing! It became my muti-purpose skin salve which was great because my bathroom cabinet became a lot less cluttered and I didn’t have to bring so many things away with me when I was traveling.

I used it for a few months before I gave any to friends because I wanted to give the oil a good trial run but once I had passed it around and started getting requests for more I knew I had found something special. I also had a nagging feeling that a simple oil that worked on all skin types and could be used all over your body was something a lot of people needed so I started researching how I could bring my kitchen creation out of my house and onto more peoples skin.

I hope that gives you a snapshot on how everything started, It’s super long but I’ll go into more of the business side of things and what happened over the following year in the next post!

Written by Sinead Van Kampen
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About One Therapy

Designed as one for all nourishment for all skin types and divine on all ages & genders, One Therapy is a multi-use moisturiser made from 100% cold pressed, food grade organic oils that heal from head to toe. We mix in small batches and create consciously in a way that’s kind to mother earth and completely cruelty free.

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